Customer Discovery System

Make it easy for the right customer to find you, trust you, and call.

Your website, Google profile, listings, business facts, and contact path, connected and tested all the way to a call or form that reaches you.

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the problem

A good business can still be hard to find.

A customer might find you on Google Maps, your website, a directory, or in a ChatGPT answer.

Every one of those depends on the same facts, the same proof, and the same next step.

When each piece is handled by a different vendor, each one can look finished while the path to your phone is still broken.

This system puts all of it under one build and checks that the call or form actually reaches you.

The path from a search to your phone: search, your listing, your website, contact, your phone, with four numbered break points: 1 at your listing, 2 and 3 at your website, 4 at contact.The path from a search to your phone, top to bottom: search, your listing, your website, contact, your phone, with four numbered break points: 1 at your listing, 2 and 3 at your website, 4 at contact.
Break point 1
Break point 1 · Your listing

Your listings don't agree

Your Google profile, Yelp, and the directories you signed up for years ago each say something a little different: an old phone number, last year's hours, an area you stopped serving. Some of those accounts may not even be in your name. A customer who notices starts to wonder what else is out of date.

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Break point 2
Break point 2 · Your website

Your website looks fine. The phone stays quiet.

Clean design and good photos aren't what gets you picked. A visitor gives you a few seconds to see what you do, where you work, why to trust you, and how to reach you. If any of that is hard to find, they go back and call the next business.

image of sustainable product implementation [digital project]
Break point 3
Break point 3 · AI answers

AI answers skip you

When someone asks ChatGPT or Google who to call, the answer comes from what your pages actually say in words. Most sites aren't blocked from AI tools. They just never say it plainly: your services, your area, your phone number, your proof. If it isn't written on the page, you aren't in the answer.

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Break point 4
Break point 4 · Contact

You can't tell who tried to reach you

A form sends to an old inbox. A tracking number was never forwarded. The contact button doesn't work on a phone. And if nobody can say how many calls and forms came in last month, or where they came from, nobody notices when one of them breaks.

image of sustainable product implementation [digital project]
the solution

One path from a search to your phone, fixed as one project.

The Customer Discovery System fixes all four break points together: your listings, your website, what AI answers can read, and the path to your phone. One set of facts, one build, one round of testing. When it's done, a test call or form reaches you, and you can see it counted.

The same path from a search to your phone, now joined by solid lines: search, your listing, your website, contact, your phone. Points 1 to 4 are each marked fixed.The same path from a search to your phone, top to bottom, now joined by solid lines. Points 1 to 4 are each marked fixed.
Solution 1
Solution 1 · Your listing

One set of facts, everywhere customers look

First you approve one set of facts: your name, phone number, hours, service area, and links. Then I correct your Google Business Profile and the key directories to match, and claim the listings that should be in your name. If a platform or an old vendor is still holding one, you get it in writing, with what you need to do next.

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Solution 2
Solution 2 · Your website

A website that answers the four questions

Before any design, each page gets one job. What you do, where you work, why to trust you, and how to reach you go where a visitor looks first. Your real reviews, credentials, and photos sit next to the doubt they answer. Anything you already have that works stays.

image of sustainable product implementation [digital project]
Solution 3
Say it plainly, in words AI can read

Say it plainly, in words AI can read

There's no magic file. Your services, service area, phone number, and proof go into the words on your pages, with structured data that matches them and answers to the questions your customers actually ask. Nobody can promise an AI tool will mention you. What you can control is whether the facts are there when it looks.

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Solution 4
Solution 4 · Contact

A path you can test, and count

I set up your main phone path and your main form, then send test calls and forms through both until each one reaches you. Google Analytics and Tag Manager, or what you already use, count every call and form. If one stops arriving, you can see it.

image of sustainable product implementation [digital project]

How it works

What happens, and when you pay.

Every step, and what gets paid at each one.

1

Book a 30-minute call

Talk through your business, what you already have, and the path that has to work. You leave knowing what's included and whether this fits.

Free

No commitment.

2

Pay a deposit to start onboarding

Once the call shows it's a fit, your deposit starts onboarding and planning. Your listings, website, business facts, and tracking get reviewed, and the scope and one set of facts get agreed in writing.

$1,000 deposit

Counts toward the $9,000. Nonrefundable once paid.

3

Build it as one project

Your listings, website and proof, AI-readable business facts, and contact path get built together. You approve the facts and pages along the way.

$4,000

Due when you approve the scope and the build starts.

4

Test it and take it over

A test call and a test form reach you, every item on the completion checklist passes, and your logins, settings, and instructions are handed to you.

$4,000

Due when the completion checklist is verified, not before.

Included

What you get.

Map pin above listing lines

Google Profile and Directories

Get your Google Business Profile right, then make your business facts match everywhere people and machines look you up.
what you get
  • Google Business Profile set up or fixed
  • Listed on the major maps and directories, plus the trade sites for your industry
  • Your facts sent to the data services behind maps, navigation apps, and voice assistants
  • Every listing matched to one approved record, with duplicates flagged
  • A listing log you keep: each site, who holds the login, and when it was checked
why it matters
  • Your Google profile is often the first thing a customer sees, before your website
  • The same name, phone, and hours everywhere, so people and AI tools trust what they find
  • Every listing is in your name, so no one can hold your history hostage
Website window with a check mark

Website and Proof

Build or redo your website around what a customer needs to decide: what you do, where you work, why to trust you, and how to reach you.
what you get
  • Up to seven standard page units
  • Proof placed where people decide
  • Tested on phones and computers
why it matters
  • Built to bring calls and estimate requests, not to impress other designers
  • Proof sits where they decide, so they feel confident enough to reach out
  • Your domain, hosting, and logins are in your name. You're not renting your own website
Document with code brackets

AI-Answer Readiness

Publish accurate business facts, service details, proof, and useful answers that search engines and AI tools can read. No magic file, and no promise of being mentioned.
what you get
  • Pages search engines and AI tools can read
  • Business facts, services, and answers published
  • Titles, indexing, and redirects checked at launch
why it matters
  • Search engines and AI tools can only repeat what your pages actually say
  • The usual problem isn't being blocked. It's pages that never say it plainly
  • You pay for pages that can be read, not a promise of mentions
Dotted path ending at a phone

Contact Path and Tracking

Make your call and form paths work start to finish, confirm they reach you, and set up analytics to count them.
what you get
  • One main phone path and one main form, tested to you
  • Every inquiry saved where you can find it
  • Google Analytics and Tag Manager, or what you already use
why it matters
  • You can finally tell who tried to reach you, and where they came from
  • A form that fails quietly is a customer who called someone else
  • "Is my phone ringing more because of this?" gets a count, not a guess

Straight shooter

What you keep paying after launch.

Every yearly cost, who bills you, and whether you need it. These are estimates. You pay each vendor directly, at their price, with no markup.

Website hosting

Required

Keeps your site online, with the editor and forms.

About $300 a year

Webflow, billed to you

Domain name

Required

Your web address, renewed each year.

About $20 a year

Your domain registrar, billed to you

Directory data services

Optional

Keeps your business facts sent to the data services that feed maps, apps, and directories. Your main listings stay live without it.

About $120 to $190 a year

BrightLocal, billed to you

Main listings

Included

Google Business Profile, Bing, Apple Maps, Yelp, Facebook, and the trade sites.

$0

Free to keep

Analytics and tracking

Included

Google Analytics and Tag Manager, counting your calls and form inquiries.

$0

Free to keep

Litbox

None

Nothing recurring. You own what was built, and no subscription is needed to keep it.

$0

No subscription

Estimated total

Estimate

An estimate, not a quote. Each vendor sets its own price, and prices can change.

About $320 a year, or $440 to $510 with the optional line

Each vendor directly

The offer

$9,000, one time. No endless monthly retainers.

One build that fixes how customers find you, check you out, and reach you. You pay once. There is no monthly fee.

  • One business, with one location or one service area.
  • Up to seven standard website pages.
  • Outside costs like your domain, software, and directory fees are listed before you approve, and you pay those providers directly.
  • Every account is in your name, and you keep all of it.
  • It's done when a test call and a test form reach you and are counted.

Each part is sold on its own. Together, they cost less.

These are the four parts of the package and what each one costs by itself.

Google Profile and Directories

Your Google profile and key directory listings, made accurate and consistent, with a clear record of what you control.

$2,500 one time
Website and Proof

A website with original copy, real proof, and a solid technical setup, built around the one thing you want customers to do.

$5,000 one time · Up to seven standard page units
AI-Answer Readiness

Your business facts and service answers, written so search engines and AI tools can read them and customers can act on them.

$2,000 one time
Contact Path and Tracking

A tested phone and form path, with analytics that count each one and instructions you keep.

$1,500 one time
Bought separately: $11,000
As one package: $9,000

You save $2,000 by buying all four together.

Paid once vs. paid every month

Most marketing help is sold as a monthly plan. Here is how the two ways of paying compare.

 
This package
A monthly plan
How you pay
$9,000, once
A fee every month, for as long as it runs
At month 12
Paid in full
Still paying
If you stop paying
You keep the site, listings, accounts, and analytics
The work stops. What you keep depends on the contract.
Whose name the accounts are in
Yours, from day one
Depends on the contract
When it's done
When a test call and a test form reach you and are counted
No set finish line
Outside costs (domain, software, directory fees)
Listed up front. You pay those providers directly.
Often bundled into the fee
What a monthly plan gives you that this doesn't
Not included: ongoing monthly work
New content, ads, and reports every month. If you need that, a monthly plan can be the right call.

Spread over two years, $9,000 is $375 a month. After that, a monthly plan keeps billing and this doesn't. Outside costs like your domain continue either way.

What a monthly plan costs where you are

Pick your market to see a typical starting price for a monthly local SEO plan, or type what you pay now.

Market figures are the middle starting price of plans that agencies publish on their own websites. About 1 in 10 agencies publish a price, and published plans tend to be the cheaper ones. What you actually pay is the better number.

Book 30 minutes with Chris
9000
Phoenix
1490
Middle starting price of the monthly local SEO and listings plans published by 5 Phoenix agencies, September 2026.
Atlanta
1000
Too few Atlanta agencies publish a comparable plan (3), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Austin
1000
Too few Austin agencies publish a comparable plan (3), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Charlotte
1000
Too few Charlotte agencies publish a comparable plan (3), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Dallas
500
Middle starting price of the monthly local SEO and listings plans published by 5 Dallas agencies, September 2026.
Denver
1000
Too few Denver agencies publish a comparable plan (4), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Houston
1000
Too few Houston agencies publish a comparable plan (3), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Las Vegas
525
Middle starting price of the monthly local SEO and listings plans published by 6 Las Vegas agencies, September 2026.
Los Angeles
1000
Too few Los Angeles agencies publish a comparable plan (3), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Nashville
1000
Too few Nashville agencies publish a comparable plan (2), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Orlando
1000
Middle starting price of the monthly local SEO and listings plans published by 5 Orlando agencies, September 2026.
Raleigh
1000
Too few Raleigh agencies publish a comparable plan (0), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Salt Lake City
1000
Too few Salt Lake City agencies publish a comparable plan (4), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
San Antonio
1000
Too few San Antonio agencies publish a comparable plan (2), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
San Diego
1000
Too few San Diego agencies publish a comparable plan (4), so this uses the all-markets figure: the middle starting price of 57 monthly plans published across 15 metros, September 2026.
Tampa
1500
Middle starting price of the monthly local SEO and listings plans published by 5 Tampa agencies, September 2026.
All other markets
1000
Middle starting price of 57 monthly local SEO and listings plans published across 15 US metros, September 2026.

Modern digital infrastructure

What you get.

Infrastructure for sustained growth

Modular architecture that supports complex projects while remaining maintainable and scalable.

Adaptive systems for teams

Shared components and conventions that accelerate delivery, reduce errors, and preserve consistency.

Tools built to scale

Engineered for complex layouts, continuous evolution, and long-term performance.

Contact Path and Tracking

Engineered for complex layouts, continuous evolution, and long-term performance.

AI-Answer Readiness

Engineered for complex layouts, continuous evolution, and long-term performance.

Google Profile and Directories

Engineered for complex layouts, continuous evolution, and long-term performance.

Website and Proof

Engineered for complex layouts, continuous evolution, and long-term performance.

image of data analytics dashboard (for a real estate tech) [interface]
completion

It's done when the path works, and it's yours.

You can check it, test it, and take it over. That's the finish line, not a promise about rankings or sales.

  • Your agreed pages and contact buttons are live and tested on phones and computers.
  • Your business facts, service area, phone numbers, hours, and links match across your website, Google profile, and the agreed directories.
  • Search engines and AI answers can read the pages meant for them.
  • The pages pass the agreed speed and accessibility checks.
  • Titles, descriptions, indexing, and redirects are checked at launch.
  • A test call or form reaches you, the record is saved, and your analytics sees it.
  • Your directory profiles are live or verified where the platform allows. Anything a platform is still holding is written down with what you need to do.
  • Your logins, settings, limits, and instructions are written down, so you control all of it.
  • The handoff names who on your side keeps it up to date, and how often to check it.

Proof

The same work, on a site I own

Weekly search visits: about 1.2 a week for eight months on the AI-generated site, then 32 a week after the June 29 rebuild, before any news.

Zone Zero California, a site I own

Your site can look finished and still be invisible

An AI-generated site looked finished to people and blank to search engines. A rebuild made every page readable. Search visits went from about 1 a week to 32 a week before any news, then held near 700 a week after it.

27

times more search visits a week after the rebuild, before any news (1.2 to 32)

Read the full case study →

Is this the right fit?

Read both columns before you reach out. If the right side sounds like you, something else will serve you better, and I'll say so.

When something else fits better.

Build it right from the start, or reconnect what you have.

You want paid ads or social media managed, or a guaranteed ranking, traffic, or sales number.
Already open: fix the mismatched facts, old pages, scattered listings, and missing tracking without rebuilding what works.
The problem starts after someone reaches out. Start with the Lead Response System.
Starting a new business: put the facts, website, Google profile, key directories, and a tested contact path in place from day one.